It’s been two years since Microsoft launched Windows Phone, the successor to Windows Mobile, and so far the success failed to materialize. But it’s only a matter of time before the turnaround comes, according to analysts I’ve been in contact with.
One reason for optimism is that the software market for Windows Phone is expected to pick up in the fall when many developers are targeting to develop in parallel for both Windows 8 and Windows Phone 8.
Developers must engage in
An important piece of the puzzle is still missing for Microsoft. To boost sales developers must show more interest in the platform. Fortunately, there are many signs pointing that the developers want to obtain an alternative to Android and the iPhone. Windows Phone 8 has a number of important improvements and the situation looks much brighter now than twelve months ago, said Geoff Blaber, analyst at CCS Insight.
Windows Phone 8 and Windows 8 has become significantly better and their user-friendliness has improved. Developers can work without much difficulty developing software that works on both PCs and phones. In addition, Windows Phone 8 is caught up with both Android and iOS and having an interface that stands out from the crowd is a positive way, says Gartner analyst Carolina Milanesi.
Cost effective development
Many developers both amateur and seasoned agree Windows 8 and Windows Phone 8 is a good platform to start because it will be easier to develop for both phones and computers as the Windows Phone share core with Windows 8. Johan Petersson, mobile specialist at consulting firm Altran, is convinced that it is a perfect time for WP to boom. You can write an app for Windows 8 and then change a few lines of code to compile for Windows Phone.