The Wall Street Journal has posted the good news Friday, telling that Best Buy is currently serving up $100 discounts on Windows 8 Touchscreen PCs to its valued consumers. This is purportedly in line with the retailer’s two-week promotion offer that kicked off this Sunday, February 24th.
While the big box retailer did not yet disclose further information about the discount offer, prior reports claimed that touchscreen laptops and desktops are likely be among the discounted products to be offered. Windows 8 tablets like Microsoft’s own Surface Pro however, will not be listed among the promotional products, as stated in WSJ’s initial report.
According to the Verge, Best Buy’s $100 off promotion on Windows 8 Touchscreen PCs will run through March 7th, 2013.
What’s behind this offer?
WSJ’s report also noted that Best Buy came up with such a deal in an attempt to invite more customers to purchase the expensive touchscreen PCs from Microsoft. Customers were likely disappointed by the higher costs of Windows touchscreen PCs that are often priced $200 beyond the equivalent computers with no touchscreens.
Last October 2012, the software giant has released its newest flagship Windows 8 but according to pertinent reports, since the roll out of the new OS, touchscreen computers have not actually been flying off the shelves. It was then found out through an internal research that while consumers were significantly pleased with the introduction of Windows 8 touchscreen PCs, many were turned off by the higher cost. As a result, customers opted for non-touchscreen computers or other available cheaper tablets, instead.
Microsoft and the world’s largest PC chip-maker have been working together for many years now, both recognized for developing touchscreens for desktops and laptops. They are also known for producing hybrid devices that are capable of working as both tablets and laptops. While these products integrate numbers of amazing features and functions, higher price is barring them to hit higher sales mark than their existing rivals.
The introduction of tablets with touch-controlled interfaces similar to that of Apple’s iPad has also cut into sales of traditional computers, driving the software giant to enhance its newest Windows 8 OS for touch. So far, sales are actually not bad at all, yet, not as good as with their counterparts from Apple and Samsung.