Apple does not typically discount its products on Black Friday or Cyber Monday. Instead, it offers gift cards with the purchase of certain products. Last year, customers could earn gift cards ranging from $25 to $250, depending on the product they purchased.
What to Expect in 2023
We expect Apple to offer a similar deal in 2023. Here is a breakdown of the expected gift card amounts, based on last year’s offer:
- AirPods 3rd generation, Apple Pencil, Smart Folio Keyboard: $25/£25
- iPad 9th Gen: $30/£30
- iPhone 14, iPhone 14 Plus, iPhone SE, iPhone 13, iPad mini, iPad Air, iPad 10th gen, Apple Watch SE, AirPods Pro 2nd Gen, Magic Keyboard for iPad Pro: $50/£50
- AirPods Max: $75/£75
- Mac mini: $100/£100
- M1 MacBook Air, M2 MacBook Air: $150/£150
When to Shop
Black Friday is officially on November 24, 2023, but many retailers start their sales earlier in the month. Apple’s Black Friday sale typically begins on the day itself and runs through Cyber Monday (November 27, 2023).
Where to Shop
You can shop for Apple products on Apple’s website or at authorized retailers such as Amazon, Best Buy, and Costco. However, we recommend keeping an eye on Macworld for the best deals. We will be posting roundups and calling out specific sales throughout Black Friday weekend.
Should I Wait for Cyber Monday?
It’s always possible that a better deal will be available on Cyber Monday, but we recommend buying what you want when you see a good deal. Prices are typically lowest on Black Friday, and there’s always the risk that the Apple device you want will sell out.