Effective Measure Bolsters Global Operations with Online Research Pioneer

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Tony Eustace appointed to lead Data Insights team

MELBOURNE, 30 October 2012 – Effective Measure, the rapidly expanding global leader in digital audience profiling and measurement has appointed online research veteran Tony Eustace to the global role of Group Director – Data Insights.

In the newly created role heading the Data Insights team internationally, Tony will facilitate the integration of Effective Measure’s deep data sets and profiling with external sources, creating rich highly customisable and tailored insights for clients across the media, research and consulting landscapes.

“The Effective Measure team has been strengthened by Tony’s extensive and impressive career in digital audience profiling. His pedigree in pushing the boundaries of the way qualitative and quantitative research products and methodologies can be designed to take full advantage of the emerging digital media is a great asset to our global business,” said Effective Measure CEO Richard Webb.

Emerging as one of the most highly regarded pioneers of the Australian digital measurement sector, Tony was one of the co-founders of online audience measurement company IMR Worldwide, which was later known as Red Sheriff.

“The highly topical ‘big data’ discourse has put the need for clarity on how data can be harnessed and optimised more effectively at the top of every corporate agenda. Effective Measure’s platform and research tools allow clients the ability to access data sets in richer, deeper and broader ways for predictive and commercial competitive edge. I am thrilled to be part of this progressive part of the industry,” Eustace said.

Effective Measure is currently expanding its executive team locally and globally in line with accelerating market demand.

Earlier this month, Effective Measure announced the appointment of digital industry executive Ben Sharp to head up the Australia and New Zealand operations as Managing Director, based in Sydney. Additionally, Effective Measure’s Regional Managing Director – Oceania, Michael Robertson has been promoted to the global role of Group Director – Media, based in Melbourne.

Effective Measure recently secured a coveted spot in Red Herring’s Top 100 Asia list identifying the most promising new companies and entrepreneurs and was a finalist in the Victorian Government Exports Awards 2012.

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